Design Philosophy

Some people enjoy active living. Some people insist on thoughtful living. If you’re like us, you want to do both – with a certain fashionable flare. Sweetgrass lives at this nexus, where you find balance without compromise, beauty with integrity.

We believe good design makes life easier. As designers, our goal is to empower you with options that make it possible to live a life where your actions and ideals are in balance. We’re known for vibrant, life-enriching colors and versatile designs for work, home or travel. Our approach includes sustainably grown fibers and local production in the United States.

From our earliest days as a company, we’ve followed a unique, inspired two-stage design process. First, we work at our home office in southern Oregon – designing, fitting, tweaking, finalizing and introducing new collections. Then we take our finished product on the road, meeting customers and gathering feedback at festivals (upcoming events are listed here).

Here’s what we see: People of all ages and body types, trying on and enjoying our latest collections. There’s a lot of mixing and matching. It gets a little crazy at times. But it’s truly rewarding for us because as we survey the crowd, we don’t see a single runway model in sight. Certainly, we’re inspired by the latest trends in international fashion. But our designs flow with the bodies we’re born with – and mature gracefully into.

It comes down to choices. The choices we’re making at Sweetgrass empower us and sustain our work. If you’re making the same kind of forward-thinking choices, Sweetgrass is for you. Beautifully. Simply. Sustainably.

Thank you for visiting our site. Please browse and learn more about Our Roots and the Environmental Ethic and Business Ethic at work at Sweetgrass. Browse our latest line of clothing.